Brand Builders Program Overview

Module 1: Introduction to Branding and Identity

(Weeks 1-3)

Session 1: Understanding Branding

• Definition and importance of branding

• Case studies of successful brands

• Role of branding in business and personal

identity

Session 2: Elements of Branding

• Logo design and its significance

• Color theory and its impact on branding

• Typography in branding

Session 3: Creating a Brand Strategy

• Target audience identification

• Unique selling proposition (USP)

• Brand positioning and differentiation

Session 4: Practical Workshop

• Designing a simple personal brand

• Critique and feedback session

Module 2: Graphic Design Fundamentals (Weeks 4-8)

Session 1: Introduction to Graphic Design

• Overview of graphic design principles

• Tools and software for graphic design

Session 2: Composition and Layout

• Understanding visual hierarchy

• Grid systems and layout design

Session 3: Color in Graphic Design

• Color psychology

• Creating harmonious color schemes

Session 4: Typography in Design

• Choosing and pairing fonts

• Importance of readability

Session 5: Practical Design Projects

• Designing promotional materials (posters, flyers)

• Portfolio development

Module 3: Social Media Marketing (Weeks 9-12)

Session 1: Introduction to Social Media

• Overview of major social media platforms

• Importance of social media in business

Session 2: Creating Compelling Content

• Visual storytelling techniques

• Basics of photography for social media

Session 3: Building a Social Media Strategy

• Identifying target audiences

• Content calendars and scheduling

Session 4: Social Media Analytics

• Introduction to analytics tools

• Measuring campaign success

Session 5: Practical Social Media Campaign

• Creating and implementing a mock campaign

• Evaluation and feedback

Module 4: Capstone Project (Weeks 13-16)

Session 1: Project Kickoff

• Overview of the capstone project

• Group formation and project assignment

Session 2: Project Development

• Weekly check-ins and progress reports

• Mentorship sessions with industry professionals

Session 3: Final Presentations

• Showcase of completed projects

• Peer and mentor feedback

Session 4: Graduation Ceremony

• Recognition of achievements

• Guidance on next steps in the creative industry

Additional Components

Mentorship Program

• Pairing participants with experienced

professionals in the creative industry

• Monthly mentorship sessions to provide

guidance and support

Industry Visits and Guest Speakers

• Field trips to creative agencies, design studios,

and marketing firms

• Inviting guest speakers to share insights and

experiences